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Godfrey Phillips

Godfrey Phillips India Limited, a flagship company of Modi Enterprises – KK Modi Group, is one of the largest FMCG companies in India. Their commitment to quality is unwavering and defines who they are. They take pride in our iconic cigarette brands, including Four Square, Red & White, Cavanders, Stellar, Focus, Originals International and others. They also manufacture and distribute the global cigarette brand, Marlboro, in India under arrangement with Philip Morris.

Business Challenges:

Solution & Benefits:

Stock-outs at the pin code level, along with delayed responses to competitor price changes and promotions in e-commerce and Q-Commerce channels, can result in lost sales and missed opportunities in highly competitive marketplaces.

Spoggle's e-commerce analytics solution was set up to monitor and report stock-outs at the pin code level across India for Godfrey Phillips SKUs. It also provided insights on competitor product pricing, promotions, and customer reviews.

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